Stabilise the Product Engine. Then Accelerate.
I support apparel businesses in restoring margin discipline, simplifying collections and building scalable product engines.
Former €650M P&L leader across 21 markets. Proven turnaround and international growth experience.
Selected Results
52 → 16 weeks
Time-to-market reduction at Tommy Hilfiger
+47%
Above-target performance after product reset at Hop Lun
35% reduction
Inventory improvement through merchandising redesign at Mexx
€650M P&L
Product organisation leadership across 21 markets at C&A
Who I work With
1. Structural Fixer.
When product is underperforming, product organisations lose margin discipline, assortment clarity or decision structure.
I help leadership teams rebuild the foundations of the product organisation.
Clear roles. Clear collection architecture. Commercial discipline restored.
2. Growth Accelerator.
When the brand is scaling quickly, and product complexity starts to slow down decisions.
I help leadership teams bring structure to scaling collections and categories.
Stronger processes. Clearer assortment strategy. Growth without chaos.
Founder Story
I grew up in the Nordics. Where design is functional, decisions are direct and excess is avoided.
Over 20+ years across Europe and Asia in companies such as C&A, Tommy Hilfiger and Hop Lun, I have led €650M P&Ls and managed product organisations across over 20 markets.
Across scale and geographies, I saw the same pattern.
Collections expanding.
Decisions slowing.
Margins thinning.
Not because talent was missing.
Because complexity was winning.
Based in Amsterdam and working globally, I founded The Collection Coach on a simple belief.
Clarity beats volume.
Focus beats noise.
Discipline beats hope.
I step in to rebuild product engines, restore commercial control and help businesses scale with structure.
That’s my skill.