I partner with apparel leadership teams to stabilise performance and design scalable product engines.
Mandates are typically executive-level and focused on businesses where product complexity is limiting margin and growth.
For underperforming product organisations
Focus areas:
• Margin recovery
• SKU rationalisation
• Inventory correction
• Calendar compression
• Accountability redesign
Outcome: stabilised trading and restored control
For brands expanding across channels or markets
Focus areas:
• Assortment architecture
• Channel segmentation
• Price and depth governance
• International alignment
• Product operating model
Outcome: growth without margin erosion
Executive-level leadership during transformation
Focus areas:
• 90-day stabilisation
• Strategy reset
• Team rebuild
• Board alignment
• Trading cadence installation
Outcome: clarity, discipline and continuity
Interim CPO/CMO
What makes this different
Operator-led transformation.
Most advisory firms analyse. I implement.
Most consultants exit after the recommendation. I stay through trading impact.
I have commanded €650M P&Ls and rebuilt product engines at scale in companies such as C&A and Tommy Hilfiger.

