Stabilise Apparel Product Merchandising.
Then Accelerate Growth.
I help apparel businesses rebuild product strategy, simplify collections, and restore product merchandising discipline.
Former €650M P&L leader across 21 markets. Proven turnaround and international growth experience.
Selected Results
€650M P&L leadership. Product organisation across 21 markets at C&A.
+22% growth in a flat market. Achieved at Tokmanni through assortment simplification and commercial reset.
75 → 47 weeks time-to-market reduction. At a Dutch apparel company by restructuring the product development calendar.
+47% above target performance. Achieved at Hop Lun following a global product and brand reset.
35% inventory reduction. Capital freed through merchandising flow redesign at Mexx.
Where I step in
Structural fixer When product organisations lose margin discipline and collections become commercially inefficient.
Growth accelerator When brands scale and product complexity begins to slow decisions and dilute margins.
Interim / fractional Chief Product or Chief Merchandising Officer
Senior product leadership during transformation, restructuring, or rapid growth.
20+ years leading product organisations across Europe and Asia.
Based in Amsterdam. Working globally.